Depending on the engagement, a buyer's advocate can manage the complete property search or provide focused help with assessment, negotiation or auction bidding.
Who does a buyer's advocate represent?
A buyer's advocate works exclusively for the buyer. This differs from the selling agent, whose responsibility is to protect the vendor's interests and achieve the strongest result for the sale.
What can the service include?
Full representation commonly includes defining the brief, building a search strategy, sourcing on-market and private opportunities, inspecting properties, analysing comparable sales, coordinating due diligence, negotiating or bidding and managing the acquisition through settlement.
What value does an advocate add?
The value is not limited to finding more property. It includes filtering unsuitable options, identifying risk and establishing an evidence-based value position.
It also means maintaining discipline when a campaign becomes emotional or time pressured.
Is every engagement full service?
No. Buyers who have already identified a property may only need an independent assessment and negotiation strategy. Others may want professional representation for a specific auction. The right scope depends on what the buyer has already completed and where independent expertise will materially improve the decision.
How is MacKenzie Lane different?
MacKenzie Lane combines licensed buyer representation with founder Roberta de la Torre's interior-design perspective. Properties are assessed for market value and acquisition risk, as well as light, flow, quality, spatial potential and long-term liveability.